Are you looking for a better way to handle your PR reporting and measurement process? Do you find yourself wasting countless hours compiling data from different sources to create effective reports? If yes, then coveragebook is definitely worth a try.
Coveragebook is a cloud-based PR reporting software that streamlines PR reporting and measurement process, providing a simple and effective way for PR professionals to produce clear and insightful reports. In this blog post, we will take a closer look at Coveragebook, discussing the basics, pros and cons, and alternatives to this PR reporting software.
Video Tutorial:
What is Coveragebook?
Coveragebook is a software designed to automate the process of PR reporting. The software enables PR professionals to effectively measure their PR campaigns and produce reports in a matter of minutes. It provides an easy-to-use platform that integrates with popular media monitoring tools to generate reports that include charts, graphs and other forms of visual data.
Price:
Coveragebook offers three pricing plans: Basic, Pro, and Custom. The basic plan costs $99 per month, the pro plan $199 per month, while the custom plan cost is determined by the number of users and the specific needs of the users.
Basics
Coveragebook is relatively easy to use, and the platform comes with a user-friendly interface that is easy to navigate. Once you log in, you are greeted with a clean and simple dashboard that shows you all your current campaigns and the status of each.
To create a new campaign, one simply needs to click on the ‘new campaign’ button on the dashboard. The next step involves setting up the campaign details, which includes setting the campaign name, date range, media outlets, campaign target, and other relevant details.
Once you have set up the details of your campaign, you can then add coverage to the campaign using Coveragebook’s simple drag and drop feature. Coveragebook then automatically grabs all the important data from the stories, including the headlines, publisher, author, date, and social shares, consolidating them into one report.
Pros & Cons
Like any other software, Coveragebook has its own pros and cons. Let’s take a closer look at each:
Pros:
1. Saves time – With Coveragebook, PR professionals no longer have to spend countless hours aggregating data from different sources to create meaningful reports, as it does this automatically.
2. Customization – Coveragebook enables users to customize their reports, including incorporating logos, colors, and other branding elements, adding a professional touch to the reports.
3. Intuitive – The software features an intuitive user interface, making it easy for users to navigate and use.
4. Support and training – Coveragebook offers great support and training to its users, ensuring they get the most out of the software.
Cons:
1. Limited integrations – Coveragebook only integrates with a few media monitoring services, limiting the ability of users to incorporate their preferred tools.
2. Limited features – While the platform offers great PR reporting features, it lacks some of the advanced features that would benefit larger PR agencies.
Our Thoughts on Coveragebook
Coveragebook is an excellent tool for small and medium-sized PR agencies that want to automate their reporting process effectively. The software is easy to use, requires no technical expertise, and helps save significant time when producing reports.
One of the features we love about Coveragebook is its ability to consolidate all media coverage on a single platform, thus eliminating the need to toggle between different dashboards. Additionally, the customizable templates allow users to generate reports that truly speak to their target audience.
While it may not be a perfect solution for all PR agencies, we believe that Coveragebook is a solid option for small and medium-sized agencies looking to streamline their PR reporting process.
What Coveragebook Identifies
Coveragebook is designed to help PR professionals automate PR reporting so they can spend more time on strategic planning and less time gathering data.
The software identifies media coverage, including media outlets, journalist names, headline placements, and social shares, gathering all of this information into one easy-to-read report. By presenting all coverage data on a single platform, PR professionals can monitor their brand’s performance and evaluate the impact of their PR campaigns quickly.
How to Use Coveragebook?
Creating a campaign in Coveragebook is simple and straightforward. Follow these steps to get started:
1. Log in – Login to Coveragebook using your registered email and password.
2. Create a campaign – On the dashboard, click the ‘new campaign’ button to create a new campaign. Enter the relevant details, including the campaign name, date range, and other relevant details.
3. Add coverage – Click on the ‘add coverage’ button and use Coveragebook’s drag and drop feature to add articles, videos and other forms of media coverage to the campaign.
4. Customize the report – Once you have added all of your media coverage, you can then customize your report by adding branding elements.
5. Share the report – Share the report with relevant stakeholders, including your clients or internal team members.
Alternatives to Coveragebook
While Coveragebook is a great PR reporting software, there are other options on the market that may better suit your needs. Here are three alternative options to consider:
1. Meltwater – Meltwater is a media intelligence platform that offers monitoring services, social media management, and PR insights.
2. Trendkite – Trendkite is a PR analytics software designed to help PR professionals monitor, measure and optimize their PR performance.
3. Prowly – Prowly is PR software that provides a centralized platform for PR and media relations activities, including press release creation, distribution, and personalized communication.
5 FAQs about Coveragebook
Q1: How does Coveragebook integrate with media monitoring services?
A: Coveragebook integrates with several major media monitoring services, including Cision, Meltwater, and PR Newswire. If you have a media monitoring service that is not listed, you can still manually add media coverage to the system.
Q2: Can I customize my reports in Coveragebook?
A: Yes, Coveragebook offers several customizable templates that allow you to brand your reports with your company logo, colors, and fonts.
Q3: How much does Coveragebook cost?
A: Coveragebook offers three pricing options: Basic, Pro, and Custom. The Basic plan starts at $99 per month.
Q4: Can I share reports with team members?
A: Yes, Coveragebook allows you to share reports with any team member or client via email or by providing a direct link.
Q5: Can Coveragebook generate automated reports?
A: Yes, Coveragebook offers a scheduling feature that enables you to automate report generation, saving you time and hassle.
In conclusion
Coveragebook is an excellent PR reporting software designed to simplify the PR reporting process, allowing PR professionals to produce reports quickly and easily. The software provides a user-friendly platform, with some great features, such as customizable templates, and consolidating all media coverage into one central dashboard.
While there are certainly some limitations to the software, it still offers a valuable solution for small and medium-sized PR agencies, looking to streamline their PR reporting process.